What services will New
Homeowners require in the first 6 months?
|
Plumber
|
28% |
Electrician |
30% |
| Mason |
15% |
Fencer
|
18% |
| Painter |
18% |
Wallpaper
Hanger |
14% |
| Maid
Service |
22% |
Day
Care Center |
35% |
| Chiropractor
|
9% |
Carpentry/Cabinetry |
22% |
How much do they plan
to spend within the first 12 months on services?
| 10,000-$25,000 |
72% |
| 25,001-$40,000
|
14% |
| Over
$40,000 |
6% |
Do they plan on buying
a car in the next 6 months?
Which
of the following products do they plan to purchase?
|
Products
& Services |
First
90 Days
|
90-180
Days
|
180-365
Days
|
| Bathroom
Accessories |
58%
|
12%
|
6%
|
| Bedding/Linens |
41%
|
13%
|
7%
|
| Big
Screen TV |
14%
|
17%
|
8%
|
| Carpeting/Rugs |
30%
|
10%
|
16%
|
| Cable
TV |
55%
|
20%
|
5%
|
| Computer |
33%
|
22%
|
10%
|
| Draperies |
38%
|
10%
|
10%
|
| Flooring |
20%
|
10%
|
12%
|
| Furniture |
41%
|
21%
|
11%
|
| Kitchen
Appliances |
26%
|
9%
|
7%
|
| Lighting
Fixtures |
44%
|
16%
|
7%
|
| Mattresses |
20%
|
8%
|
7%
|
| Mini
Blinds |
33%
|
12%
|
6%
|
| Satellite
TV |
27%
|
18%
|
5%
|
| Security
Shutters |
6%
|
3%
|
7%
|
| Vacuum
Cleaner |
19%
|
8%
|
3%
|
| Wallpaper |
20%
|
16%
|
9%
|
| Windows/Doors |
19%
|
13%
|
14%
|
|
How
many of the following upgrades and improvements do they intend
to make on their new home?
|
| Bathroom
Remodel |
14%
|
12%
|
15%
|
| Fencing |
15%
|
10%
|
12%
|
| Kitchen
Remodel |
11%
|
10%
|
16%
|
| Landscaping |
26%
|
20%
|
12%
|
| Lighting,
Outdoor |
20%
|
13%
|
6%
|
| Painting |
31%
|
11%
|
9%
|
| Paneling |
3%
|
2%
|
2%
|
| Patio |
14%
|
14%
|
13%
|
| Pool
Install |
1%
|
15%
|
8%
|
| Repaving,
Driveway |
2%
|
6%
|
7%
|
| Satellite
Dish |
22%
|
3%
|
1%
|
| Security
System |
10%
|
7%
|
7%
|
| Spa,
Jacuzzi |
5%
|
5%
|
14%
|
| Sprinkler
System |
11%
|
10%
|
7%
|
| Wall
Covering |
16%
|
13%
|
7%
|
| Windows/Doors |
17%
|
13%
|
11%
|
|
Which
business would they like to have them send additional information
and special offers?
|
| Auto
Repair/Supplies |
29% |
| Cleaners |
26% |
| Computer
On Line |
45% |
| Health/Fitness
Centers20 |
24% |
| Gift
Stores |
25% |
| House
Painting |
16% |
| Home
Office Products |
33% |
| Pest
Control |
14% |
| Security
Systems |
22% |
| Swimming
Pools |
12% |
| Water/Drinking |
25% |
| Financial
Planners |
16% |
| Gardening |
46% |
| Heating/Air
Conditioning |
19% |
| Lawn/Sod |
29% |
| Room
Additions |
20% |
| Storage |
12% |
| Locksmiths |
30% |
|
| Satellite
TV |
49% |
| Cable |
32% |
| Clothing
Stores |
35% |
| Closet
Remodeling |
27% |
| Garage
Doors |
18% |
| Hardware |
39% |
| Landscaping |
43% |
| Pre-School |
14% |
| Restaurants
|
93% |
| Hair
Salon |
72% |
| Bicycles |
13% |
| Frame
Stores |
13% |
| Glass
& Mirror |
34% |
| Interior
Decor |
42% |
| Private
Schools |
9% |
| Shutters |
12% |
| TV
& Appliance |
27% |
| Water/Bottles |
16% |
|
|
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